Ruminations of an Online Instructor / MD

Researching Personal Branding on Day 27

May 27, 2008 at 11:08 pm | In 31 Day Comment Challenge, Blogging, Dr. Kirsti A. Dyer, Medical Profession, Ruminations Blog, Teaching, comment08 | 4 Comments
Tags: blog commenters, Blog Comments, comment08, commenting, education blog, multimedia blogging, online education, personal blog brand, personal branding

I wasn’t exactly sure what constituted a “Personal Brand” so I started today’s activity by trying to figure it out. I found Michele’s Martin’s post on Building Your Online Brand: Start with the Message. She looked at two aspects, a personal brand and the elements of your personal brand:

What Is a “Personal Brand”?

Your personal brand is the perception that people have of you, as compared to other people in similar positions.

The Elements of Your Personal Brand
Your personal brand is the sum total of information about you that people will use to form an impression of your value. Your appearance, your personal characteristics, your work experience and education, your strengths, your passions, your work values and your accomplishments are all factors in developing your brand.

For Michele, the goal of personal branding is to create a consistent, positive message about who you are and what you stand for that will make you stand out from the crowd.

Determining my Online Identity Score

After getting a definition of a Personal Brand, from there I went on to determine my Online Identity Score following another one of Michele’s posts on What’s Your Online Identity Score and What Does it Say About You? She recommended running a little experiment:

• Type your name (with quotes) into Google.

• Look at the first three pages of results–how many of these references are about you?

• How many of those results would convey the right message to a future employer or client?

I discovered 19600 documents using my name as Kirsti A. Dyer (my preferred branding). All 30 of the results on the first three pages were actually about me. The results were the same if I ran the search in Kirsti Dyer.

The results show my diverse interests from Journey of Hearts website, to teaching, to work with Grief, Loss & Bereavement, involvement with NICU Parent Support and the various websites where I have published articles.

One of the interesting discoveries was a post on WinterQuake Blog, Thoughts in a Bottle on the Ocean from last week that featured one of my old poems, Darkness from circa 1996. It helped me realize that the information that we continue to make available on Journey of Hearts, which has been online now for over 10 years, is still very helpful for those going through loss.

Career Distinction’s Online Identity Score

As part of the What’s Your Online Identity Score and What Does it Say About You? Michele recommended using the handy tool from Career Distinction to calculate your “online identity score.”

While I didn’t get a number the way that Michele’s example showed I did get the following response:

Congratulations. You are digitally distinct.

This is the nirvana of online identity. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity.

I wonder if that means I got a 10 out of 10?

Thoughts on Personal Blog Brand

I filed these under the Reflections & Revelations for Day 27.

Continue reading Researching Personal Branding on Day 27…

Reasons *Not* to Become a Doctor / Day 8 Comment on a Blog Outside Your Niche

May 8, 2008 at 9:10 am | In 31 Day Comment Challenge, Blogging, Distance Education, Dr. Kirsti A. Dyer, Medical Profession, Online Instructors, Ruminations Blog | 3 Comments
Tags: 31 Day Comment Challenge, Becoming a Doctor, comment08, Education Blogging, Education Blogs, Medical Profession, Medicine, State of Medicine

Last semester I had one of my college students ask me if I was “the physician who gave up medicine to raise her children.” At first I thought this was an interesting rumor going around about me, spread by the students and then realized in many aspects it is true.

True my *clinical* medical career has been on hiatus since the birth and NICU admission of my youngest 6 years ago for a variety of reasons, but I still consider myself sharing my medical knowledge through teaching.

An article in Forbes this week by Tara Weiss on “Reasons Not to Become a Doctor” confirmed as my husband emailed me, that I was ahead of my time. Many of the reasons she cited for reasons not to become a doctor were also reasons that I’d come up with for taking a hiatus from practice.

• Few opportunities for *predictable* part-time work. Before I had my daughters I worked in a variety of part-time clinical settings, often with erratic schedules . After having them, I knew I needed a more predictable schedule. I’ve seen a lot of women physicians having to choose between career and family after having children, because people don’t want “part-time physicians.”
  
• Lack of autonomy. I found it extremely frustrating that my day was determined by a medical assistant with limited education scheduling patients for an appointment every 10 - 15 minutes, during which time we’d have to review the chart, see the patient, write any prescriptions and chart the visit. This severely limits the amount of time physicians can spend educating patients about health.
• Loss of respect for the profession. Once upon a time, physicians were the resource people visited to gain medical knowledge. Now with the Internet, physicians have become the ‘gate keepers’ patients must pass through on their way for further services.
  
• Threats of lawsuits. Getting sued by a patient is a major concern. I don’t know of too many professions who go to work daily with the threat of a lawsuit hanging over their every move.
• Hefty Paychecks are a thing of the past. I have not seen any appreciable change in physicians salaries that I’ve seen in the last > 10 years, despite an increasing cost of living and rise in student loans. Even with a dual professional income my husband (a Senior Web Developer) and I could not have bought a home in the Bay Area or the East Bay Area.
• Low reimbursement for services. Medicine, particularly primary care, seems to be one of the few places where people go in for services and still do not feel that they need to pay the entire bill. The plumber or the car mechanic would not take partial payment on services that they provided.
• Increasing student loans. There is a future of looming medical-school debt, which is higher than ever. I was lucky to *only* be $50,000 in direct medical school debt which I worked to get paid off within 10 years of graduating. Getting my loans paid off has allowed me the luxury of working part-time, because the pressure of the hefty monthly loan check is no longer there.

I think it is a sad state of the medical profession if 57% of 1,175 doctors questioned in a 2007 survey would not recommend the field to their children. Even though my daughters talk about medicine, I would not recommend becoming a physician to them as a profession *unless* there are drastic changes in the field.

To pursue medicine, you put your life on hold for > 10 years with the promise that you’ll get out with a respected job with decent pay; this no longer seems to be the case. I’ve spent time over the past 10 years educating people about the reality for doctors today.

Making More of an Impact as a Teacher

When I took a hiatus from clinical practice to raise my daughters in their early years, I hadn’t thought about what I might be able to do with my medical degree. I was invited to interview to teach Nutrition at our local college. I was hired for the position and am now teaching the 17th class of College Nutrition.

The great thing for me about teaching is that I feel I am still able to do one of the things I liked best about patient care–health education. I am able to teach students how to make good healthy choices for life and stay healthy, instead of taking care of people who have chronic diseases.

By teaching college Nutrition & Wellness, I still able sharing my medical knowledge and experiences. Teaching is my paid community service.
Continue reading Reasons *Not* to Become a Doctor / Day 8 Comment on a Blog Outside Your Niche…